Analysis Of Price, Promotion And Location Of Purchasing Decisions At PT Samera Propertindo
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Published:
May 1, 2021
Keywords:
Price, Promotion, Location, Purchase Decision
Section
Computer Science
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Abstract
This study aims to examine and analyze the effect of Price Quality, Promotion and Location on Purchasing Decisions at PT Samera Propertindo. The research method uses quantitative. The population was 196 consumers and the sample was 137 consumers. The sampling technique used was random sampling. The results of the calculation of hypothesis testing partially and simultaneously Price, Promotion and Location simultaneously have a positive and significant effect on Purchasing Decisions at PT Samera Propertindo..
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How to Cite
Wong, J. ., Muhammad Agung Anggoro, Andrew Pranata Sinaga and Dandy Irawan (2021) “Analysis Of Price, Promotion And Location Of Purchasing Decisions At PT Samera Propertindo”, Jurnal Mantik, 5(1), pp. 313-317. Available at: https://iocscience.org/ejournal/index.php/mantik/article/view/1335 (Accessed: 7May2026).
References
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[3] Alma, Buchari. 2016. Marketing Management and Marketing Services. Bandung: Alfabeta.
[4] Amperaningrum. 2014. The Influence of Price, Brand Image, Product Quality and Advertising on Daihatsu Car Purchase Decisions (Case Study on Daihatsu Car Owners in Bekasi City Area). Journal.
[5] Assauri, Sofjan. 2014. Marketing Management. Jakarta: Rajawali Press.
[6] Dharma. 2015. The Influence of Brand Image, Brand Awareness and Product Quality on Apple Product Purchase Decisions. Journal.
[7] Ebert, Ronald J and Ricky W. Griffin. 2015. Introduction to Business. Tenth Edition. Jakarta: PT. Gelora Script Primary.
[8] Hasan, Ali. 2013. Marketing and Choice Cases. First Mold. Yogyakarta: CAPS (Center for Academic Publishing Service).
[9] Hurriyanti, Ratih. 2015. Marketing Mix and Consumer Loyalty. Bandung: Alfabeta.
[10] Nitisusastro, Mulyadi. 2016. Consumer Behavior in Entrepreneurial Perspective. Bandung: Alfabeta.
[11] Rachman, Taufiq. 2010. Marketing Management. Medan: Perdana Publishing.
[12] Sangadji, Mamang, Etta, Sopiah. 2013. Practical Approach Consumer Behavior Accompanied by the Association of Research Journals. Ed.1, Yogyakarta: Andi Offset.
[13] Sudaryono. 2016. Marketing Management Theory and Implementation. Ed. 2, Yogyakarta: Andi Offset.
[14] Sunyoto, Danang. 2013. Theory, Questionnaires and Data Analysis for Marketing and Consumer Behavior. First Mold. Yogyakarta: Center for Academic Publishing Service.
[15] Sunyoto, Danang. 2014. Basic Concepts of Marketing Research and Consumer Behavior. Yogyakarta: Center for Academic Publishing Service.
[16] Tjiptono, Fandy, Gregorius Chandra. 2012. Marketing Strategy. Ed 2. Yogyakarta : ANDI OFFSET.
[17] Torang, Syamsir. 2016. Organization and Management (Behavioral Structure, Culture and Organizational Change. Bandung: Alfabeta.
[17] Yuniarti, Sri, Vinna. 2015. Consumer Behavior Theory and Practice. First Mold. Bandung: Faithful Library
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