Entrepeneurial Marketing for UMKM : a Literatur Review
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Published:
Nov 30, 2020
Keywords:
Entrepreneurial, Marketing, performance, arket Penetration, E-commerce
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Computer Science
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Abstract
This paper presents a literature review on entrepreneurial marketing and analyzes the factors that influence entrepreneurial marketing performance. This paper aims to contribute to the entrepreneurial marketing theory. The research method uses literature review studies derived from previous research results, journals, articles, and books. Entrepreneurial Marketing is an aspect of marketing that focuses on the need for the creation and development of a network capable of supporting companies through market penetration and e-commerce strategies.
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How to Cite
Harini, C. (2020) “Entrepeneurial Marketing for UMKM : a Literatur Review”, Jurnal Mantik, 4(3), pp. 2297-2302. doi: 10.35335/mantik.Vol4.2020.1132.pp2297-2302.
References
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[2] Bustami, Bernadien, Nurlela, Sandra, Ferry. 2007. Mari Membangun Usaha Mandiri. Pedoman Praktis Bagi UKM. Penerbit Graha Ilmu Jogjakarta.
[3] Chamiatun, A. (2016). Studi Tentang Pengaruh Kemampuan Merespon Pasar Dan Inovasi Produk Terhadap Penetrasi Pasar Pada Kinerja Pemasaran. Jurnal Sains Pemasaran Indonesia, XV(1), 1-11.
[4] Carson,D., Cromie, S., Mc. Gowan, P. and Hill, J. 2007. Marketing And Entrepreneurship in SMEs – An Innovative Approach, London : Prentice Hall.
[5] Daniela Ionita. 2012. Management & Marketing Challenges for the Knowledge Society Vol. 7, No. 1, pp. 131-150
[6] Hajli, M. 2013. A research framework for social commerce adoption. Information Management & Computer Security, 21(3), 1–1.
[7] Harini, C., Darsin, D., Praptono, S. 2017. Pengembangan Pemasaran Kewirausahaan Dalam Upaya Meningkatkan Kinerja Perekonomian Unit Usaha Mikro Kecil Menengah Di Kota Semarang. Prosiding SNATIF, 537-549.
[8] Harini, C., Yulianeu. 2019. Strategi penetrasi pasar UMKM Kota Semarang menghadapi era pasar global MEA, Journal homepage: www.ejournal.uksw.edu/jeb ISSN 1979-6471 E-ISSN 2528-0147
[9] Heinonen, K. 2011. Consumer activity in social media: Managerial approaches to consumers’ social media behavior. Journal of Consumer Behaviour, 10, 356–364.
[10] Hultman, Miles, Morgan. 2008. The Evaluation and Development of Entrepreneurial Marketing. Journal of Small Business management, Vol46, Issue 1, P99-112.
[11] Hills, Gerald. 2008. Marketing and Entrepreneurship, Research Ideas and Opportunities. Journal SMEs of Research Marketing and Entre-preneurship.Vol. 2 No. 4
[12] Ihalauw, J. J.O.I. (2017). Strategi Pemasaran. Salatiga: Fakulatas Ekonomika dan Bisnis Universitas Kristen Satya Wacana.
[13] Kara, A., Spillan, J. E., & DeShields Jr, O. W. (2005). The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale. Journal of Small Business Management, 43(2), 105–118. https://doi.org/10.1111/j.1540-627x.2005.00128.x
[14] Kotler, P. 2013. Manajemen Pemasaran. Pearson Education Inc, New Jersey
[15] Liang, T-P and E Turban. 2011. Introduction to the special issue social commerce: A research framework for social commerce. International Journal of Electronic Commerce, 16, 5–14.
[16] Liang, T-P, Y-T Ho, Y-W Li and E Turban. 2011. What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16, 69–90.
[17] Renton, M., Daellenbach, U., Davenport, S., Richard, J. 2015. Kecil tapi canggih: pemasaran Wirausaha dan UKM pendekatan untuk manajemen merek. Jurnal Penelitian Pemasaran dan Kewirausahaan, Vol. 17 Iss: 2, pp.149 – 164
[18] Nambisan, S. 2002. Designing virtual customer environments for new product development: Toward a theory. Academy of Management Review, 27, 392–413.
[19] A. Pinget, R. Bocquet, and C. Mothe, “Barriers to environmental innovation in SMEs: Empirical evidence from french firms,” Management (France), 2015.
[20] Pambudy, Akhlis Priya, and Muhamad Imam Syairozi. "Analisis Peran Belanja Modal dan Investasi Swasta Terhadap Pertumbuhan Ekonomi Serta Dampaknya Pada Kesejahteraan Masyarakat." Jurnal Ekonomi dan Bisnis 20.1 (2019): 26-39.
[21] Saras D. Sarasvathy. 2001. Associate Professor The Darden Graduate School of Business Administration University of Virginia
[22] Scarborough, N.M., and T.W. Zimmerer. 2005. Essentials of Entrepreneurship and small business management 4 h Edition. Upper Saddle River, Nj: Prentice Hall,Inc.
[23] Sekaran. (2013). Research Methods for Business: A skill Building Approach. New York: John wiley@Sons.
[24] Stokes, D. 2007. Putting Entrepreneurship Into Marketing. Journal of Research in Marketing & Entrepreneurship, Vol. 2 No. 1: Spring 2000
[25] Syairozi, M. I. (2017). Percepatan Pengurangan Kemiskinan Sektor Pertanian di Kabupaten Malang. In Seminar Nasional & Call For Paper, FEB Unikama (pp. 145-155).
[26] Todaro, M. 2007. Internet Marketing Methods Revealed, Atlantic Publishing Grop, Inc. 1405 SW 6th Ave.
[27] Wainaina, N. G. (2016). Market Penetration Strategies and Organizational Growth?: A Case of Soft Drink Sector in Kenya. International Journal of Management and Commerce Innovations, 219–227.
[28] Wang, X, C Yu and Y Wei. 2012. Social media peer communication and impacts on purchase intentions: A consumer socialization framework. Journal of Interactive Marketing, 26, 198–208.
[2] Bustami, Bernadien, Nurlela, Sandra, Ferry. 2007. Mari Membangun Usaha Mandiri. Pedoman Praktis Bagi UKM. Penerbit Graha Ilmu Jogjakarta.
[3] Chamiatun, A. (2016). Studi Tentang Pengaruh Kemampuan Merespon Pasar Dan Inovasi Produk Terhadap Penetrasi Pasar Pada Kinerja Pemasaran. Jurnal Sains Pemasaran Indonesia, XV(1), 1-11.
[4] Carson,D., Cromie, S., Mc. Gowan, P. and Hill, J. 2007. Marketing And Entrepreneurship in SMEs – An Innovative Approach, London : Prentice Hall.
[5] Daniela Ionita. 2012. Management & Marketing Challenges for the Knowledge Society Vol. 7, No. 1, pp. 131-150
[6] Hajli, M. 2013. A research framework for social commerce adoption. Information Management & Computer Security, 21(3), 1–1.
[7] Harini, C., Darsin, D., Praptono, S. 2017. Pengembangan Pemasaran Kewirausahaan Dalam Upaya Meningkatkan Kinerja Perekonomian Unit Usaha Mikro Kecil Menengah Di Kota Semarang. Prosiding SNATIF, 537-549.
[8] Harini, C., Yulianeu. 2019. Strategi penetrasi pasar UMKM Kota Semarang menghadapi era pasar global MEA, Journal homepage: www.ejournal.uksw.edu/jeb ISSN 1979-6471 E-ISSN 2528-0147
[9] Heinonen, K. 2011. Consumer activity in social media: Managerial approaches to consumers’ social media behavior. Journal of Consumer Behaviour, 10, 356–364.
[10] Hultman, Miles, Morgan. 2008. The Evaluation and Development of Entrepreneurial Marketing. Journal of Small Business management, Vol46, Issue 1, P99-112.
[11] Hills, Gerald. 2008. Marketing and Entrepreneurship, Research Ideas and Opportunities. Journal SMEs of Research Marketing and Entre-preneurship.Vol. 2 No. 4
[12] Ihalauw, J. J.O.I. (2017). Strategi Pemasaran. Salatiga: Fakulatas Ekonomika dan Bisnis Universitas Kristen Satya Wacana.
[13] Kara, A., Spillan, J. E., & DeShields Jr, O. W. (2005). The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale. Journal of Small Business Management, 43(2), 105–118. https://doi.org/10.1111/j.1540-627x.2005.00128.x
[14] Kotler, P. 2013. Manajemen Pemasaran. Pearson Education Inc, New Jersey
[15] Liang, T-P and E Turban. 2011. Introduction to the special issue social commerce: A research framework for social commerce. International Journal of Electronic Commerce, 16, 5–14.
[16] Liang, T-P, Y-T Ho, Y-W Li and E Turban. 2011. What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16, 69–90.
[17] Renton, M., Daellenbach, U., Davenport, S., Richard, J. 2015. Kecil tapi canggih: pemasaran Wirausaha dan UKM pendekatan untuk manajemen merek. Jurnal Penelitian Pemasaran dan Kewirausahaan, Vol. 17 Iss: 2, pp.149 – 164
[18] Nambisan, S. 2002. Designing virtual customer environments for new product development: Toward a theory. Academy of Management Review, 27, 392–413.
[19] A. Pinget, R. Bocquet, and C. Mothe, “Barriers to environmental innovation in SMEs: Empirical evidence from french firms,” Management (France), 2015.
[20] Pambudy, Akhlis Priya, and Muhamad Imam Syairozi. "Analisis Peran Belanja Modal dan Investasi Swasta Terhadap Pertumbuhan Ekonomi Serta Dampaknya Pada Kesejahteraan Masyarakat." Jurnal Ekonomi dan Bisnis 20.1 (2019): 26-39.
[21] Saras D. Sarasvathy. 2001. Associate Professor The Darden Graduate School of Business Administration University of Virginia
[22] Scarborough, N.M., and T.W. Zimmerer. 2005. Essentials of Entrepreneurship and small business management 4 h Edition. Upper Saddle River, Nj: Prentice Hall,Inc.
[23] Sekaran. (2013). Research Methods for Business: A skill Building Approach. New York: John wiley@Sons.
[24] Stokes, D. 2007. Putting Entrepreneurship Into Marketing. Journal of Research in Marketing & Entrepreneurship, Vol. 2 No. 1: Spring 2000
[25] Syairozi, M. I. (2017). Percepatan Pengurangan Kemiskinan Sektor Pertanian di Kabupaten Malang. In Seminar Nasional & Call For Paper, FEB Unikama (pp. 145-155).
[26] Todaro, M. 2007. Internet Marketing Methods Revealed, Atlantic Publishing Grop, Inc. 1405 SW 6th Ave.
[27] Wainaina, N. G. (2016). Market Penetration Strategies and Organizational Growth?: A Case of Soft Drink Sector in Kenya. International Journal of Management and Commerce Innovations, 219–227.
[28] Wang, X, C Yu and Y Wei. 2012. Social media peer communication and impacts on purchase intentions: A consumer socialization framework. Journal of Interactive Marketing, 26, 198–208.
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