Pratama, D. ., N. . Wathoni, and P. K. Suparyana. “ANALYSIS OF CONSUMER PREFERENCES IN PURCHASING SKINCARE BRAND OGANIC IN MATARAM CITY”. Agripreneur : Jurnal Pertanian Agribisnis, vol. 14, no. 2, Dec. 2025, pp. 153-46, doi:10.35335/agripreneur.v14i2.6859.